Pinterest Celebrates Its 30 Billion Pins Improving Its Search System
Social networks are experiencing an unprecedented bloom. In a few short years it has become to develop into an essential tool for both users and brands.
Pinterest is a great example of this growth. In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users globally while a study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide. Today Pinterest is celebrating a record of 30,000 million pins, but the most surprising thing is that in the last six months, the pins have increased by almost 50%.
The social network that allows users to save images and categorize them on different boards has been able to combine the social component with the power of images, something increasingly sought in a predominantly audiovisual world.
With more than 750 million active users, Pinterest is a social network with a lot of success, but far from settled, the image social network, is aware of the importance of constantly innovating to stay relevant and therefore this year Pinterest has introduced a series of changes in its interface and search system.
Pinterest has introduced a new video to show us their new changes, notably the Guided Search, its new search engine that will allow its users to make generic searches with tags.
“The new guided search will take you where ever you want to go, but the best part is that leaves a little room for the undiscovered”, explained Pinterest on their blog. Thus, the search becomes a journey of discovery of things that not even the user knew that he/she was looking for.
To use this search system, Pinterest has also created the (Custom Categories). The user can create custom categories to access specific topics without having to add a new search.
Below is a video of Pinterest celebrating its 30 billion pins, offering us a new and innovative set of search tools: